Ftse Betting

In an industry of rapid expansion, and with it, intense competition, the need for operators to provide their customers with choice has never been so apparent. The online casino market has become a highly charged playing field where new and established brands compete to establish a unique provision of services. Increasingly, this task has become more difficult due to the number of Internet casino operators crowding the market, and the receding number of options to deliver unique formats. Evidence of this can be seen across the industry where many operators offer slightly differing variations of tried and tested gaming formats such as Internet Roulette, blackjack and slots amongst others. Yet, in offering today’s consumers the variety they seek, simply reinventing the wheel doesn’t go far enough.

Cantor Casino has devoted its efforts into developing a vast games portfolio that offers real choice for customers across a variety of innovative and well mapped platforms. A fine example of this is its newly released Advanced Betting Games section which houses unique titles such as Financial Odds, Second Chance Baccarat and Statjack TM, alongside the release of other titles Cantor Poker and Racetrack Roulette. The Financial Odds release is a prime example of an operator understanding both the needs and profile of its customer base as well as the constantly shifting trends in the industry. The product allows fixed odds betting on a variety of financial markets such as the FTSE 100 Index, US 30 Index as well as FX and a selection of commodity markets. Bettors can wager on the fluctuation of the market every 5 minutes through Cantor’s Flash betting application, providing the type of USP needed to raise the product above the ordinary.

In essence, what this application tells us is that the profile of the Internet casino customer is constantly evolving, and to meet this new level of demand, online casino operators must also evolve accordingly. Cantor Casino has a distinct advantage in this regard, as its raft of Internet casino games will testify. The new releases have taken the number of products in its portfolio to 38, all of which offer something unique to the consumer.

Blackjack is one of the most popular games of choice for both terrestrial and online casino goers and to this end, Cantor Casino has developed a tailored blackjack section comprising 8 different game variations to suit a cross section of consumers. The section currently includes Asian Blackjack, Double Exposure 21, Fantastic Fun 21, Multi-hand Blackjack, Single Deck Blackjack, Spanish Blackjack, Ties Win Blackjack and the recently released Statjack TM, which has been enhanced with onscreen tools to assist card counting.

The casino also has 7 variations of poker, 3 Internet Roulette variants (including new release Racetrack Roulette), 14 different slots games as well as products for Keno, Craps and Baccarat. These are products for customers of all persuasions and are essential components in maintaining and developing a successful Internet casino operation.

The modern day online casino is a very different enterprise to that which started life back at the dawn of the industry; it is a much more considered operation that needs an immeasurable amount of flexibility to adapt to the ever-changing needs and moods of the consumer and the industry. This is where variety plays a key role, not only in staying ahead of the game, but also in driving the evolution of the Internet gaming space.

Cantor Casino’s large portfolio of games and the variety of choice within it, is a fine blueprint for such evolution; ensuring that its customers are always playing unique and innovative gaming products tailored towards them.

Where there is variety, there is choice, and in today’s market, operators need to make sure that they understand what choices their consumers want to make.

Index Trading is simple, the term ‘Index Trade’ refers to a trade that can be placed whether a particular Stock Market Index moves up or down over any specified (short-term) time period. You never actually own the instrument you are investing in, you are simply taking a ‘position’ on a particular Index to move in one specified direction, either ‘UP or DOWN’. There are many global Stock Market Indices, some examples include: XJO (Australian Stock Exchange – ASX 200); FTSE (London – UK Stock Exchange – FTSE100); CAC (Paris – French Stock Exchange – CAC40); INDU (US Stock Exchange NYSE – Dow Jones Industrials Average – DJIA30).

Share Trading and Index Trading are often incorrectly thought to be the same thing. The terms ‘Share Trading’ and ‘Index Trading’ are never to be used interchangeably, although they both utilize the same Stock Market Indices, they are two entirely different trading systems. The trading process in Index Trading is based on taking a position on which way an overall market will move in a relatively short time frame, requiring minimal investment, and minimal risk by the trader, in comparison to Share Trading which requires substantial investment and risk and does not usually provide profits for long indefinite periods of time, normally months or years.

In Index Trading, you are effectively making a ‘stock market wager’, or a ‘bet’ on the market rather than trading securities, as you do not physically own your investment. In a lot of countries all profits generated are classed as windfalls and are therefore not declarable as part of your normal income. With tax-free returns and minimal risk, this style of trading has proven to be an exciting and profitable opportunity for many people worldwide. Index Trading requires minimal time input which makes it very attractive to those who work full-time and have very little time to spare, yet need to increase their overall income.

Each trade is done using only a small portion of your trading account, usually only a couple of hundred dollars or so. However, in cases where you only have a small trading account due to limited funds, the trade (or bet) can be even lower. On the other hand, if you have a large trading account and wish to invest more in order to gain more profits, you can certainly do that as well. This makes Index Trading suitable for a wide array of investors, depending on individual budgets.

The actual trading process is very simple. However, the specific Market analysis that must be carried out before any trading can occur is generally too complex for most people to undertake. Therefore, in order to take advantage of this type of low-risk profit generating it is imperative to join a reputable company specialising in Index Trading as they constantly analyse the fluctuation of major international Stock Market Indices, and are able to select a safe period for the trade (or bet) to occur for you. One of the biggest advantages of Index Trading is the fact that you always remain in total control of your own trading account and you’re able to utilize your funds at any time. The greatest benefit of Index Trading is that it offers exceptional short-term returns, with minimal risk and minimal investment.

There seems to be a misconception that only large companies win corporate awards and that the smaller players donâ??t get a look in. This leads some smaller firms to take the view that it is simply not worth bothering to enter business awards.

Awards Intelligence conducted some research in November and December 2007 to find out if this was the case and found that 60 per cent of UK corporate awards are won by companies outside the FTSE 350. We analysed which companies won 200 randomly selected awards from our database of some 600 UK corporate awards and found that well over 100 awards had been won by SMEâ??s. While I appreciate that the number of SMEâ??s in the UK massively outnumbers the FTSE 350, the fact still remains that SMEâ??s are winning many quality awards. This should not come as any great surprise given that smaller firms often tend to be more creative and cutting edge compared to their larger competitors and are therefore well positioned to become award winners.

The main reason that more SMEâ??s donâ??t win awards is that they donâ??t enter â?? itâ??s as simple as that. The fact is, you have to be in it to win it. This means developing a plan and identifying and entering around a dozen awards a year, not just the occasional award. A corporate awards programme should form a key part of any companies marketing and PR strategy as it is one of the most cost-effective yet powerful marketing tools available. The benefits of being an award winner include improved reputation, increased staff motivation, enhanced company valuation and increased profitability. Research has proved that winning business awards has a positive effect on the bottom line yet many firms fail to take full advantage of awards to prove to stakeholders that they are better than their competitors.

So for those smaller companies who are serious about differentiating themselves from the rest, leveraging third party endorsement via corporate awards could prove to be the missing ingredient in the marketing mix. Furthermore, I bet you get frustrated when your competitors win awards!